The infamous ‘like’ button.

We see it on facebook, WordPress, Instagram, Stumble Upon and list goes on.

People ‘like’ to keep track, tally and constantly compare one another’s stats and above all ‘likes’.

I’ve noticed the trend and it’s made me quite curious so I’ve decided to explore the concept of liking in a little more depth.

What is the criteria that you use to determine when you will give a like?  Is it a conscious thought process or do you just like away?  Have you ever really sat down and thought about why you choose to like something, especially something like a facebook page that will be in your day-to-day news feed stream?

I was reading a post on facebook from a friend’s page recently and although I may not have agreed with the entire subject matter (his belief) I liked the presentation, the underlying message (the moral ideas…